Wednesday 31 July 2019

Leveling the Playing Field


Recent surveys have shed light on the goal of credit unions and other financial institutions. Almost all have a shared interest in leveling the playing field through a stronger digital presence. Up from 19% in 2018, they continue to work diligently to expand. 

Why this sudden interest in expanding their digital presence? Expectations of a new generation are garnering the importance of banking from anywhere in the world.

With the prediction that by 2020, 85% of all member interaction being done through the Internet, how can credit unions in Dallas stand up to the plate?

Personal Service
GO Federal Credit Union in Dallas takes pride in their customer service to their members. In order to continue supporting members, building a digital strategy that enhances member experience is key. GOFCU wants to make banking as convenient as possible. From time-saving online services to exclusive member discounts,they’ve got the tools their members need to be stress-free and financially secure. GOFCU’s Live Chat feature allows members to connect with a representative for any help they may need.

Board Involvement
GOFCU, a credit union in Dallas is member-owned. Each member has a vote in how the credit union is run.Rather than having shareholders and a profit-driven philosophy, GOFCU is service-driven and committed to improving the financial wellbeing of all members. All profits are returned to members through lower rates on loans, higher dividend yields, and less fees.

Consider the Millennials
New data has shown that 65% of millennials haven’t physically visited their credit unions in months. Baby boomers are even switching to on-line banking. Becoming innovative in their digital presence bridges this gap and creates an exceptional banking experience.

GO Federal Credit Union in Dallas is listening to their members by using digital wallets and mobile apps. They offer convenient online and mobile account access allowing members to take advantage of their GOFCU membership anytime, anywhere.

Federally insured by NCUA and Equal Housing Lender


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